your secret weapon.

  Autoresponders are online marketer’s secret weapon.

  An autoresponder has many useful functions.  An autoresponder-

        •    Allows the easy creation of an ‘opt in’ form on your website
        •    Collects email addresses of visitors to your website
        •    Sends automatic messages to your prospects

  (Note:  a prospect is someone who has signed up to your site – ie they
  have given you their email address).

 The importance of an autoresponder cannot be underestimated.

 It takes on average 7 messages before a prospect makes a purchase.

  An autoresponder is very important therefore because it allows you to build
  a relationship with your list.

 How does an autoresponder work?

 Your autoresponder will enable you to send emails to your list automatically.

 This does not mean that it writes the emails for you.  What it does mean is
 that you write a sequence of emails that are then sent out to your prospects
 at regular intervals.